**TTAA Joins Roadshow 2026 to Advance "Two-Way Tourism" Through the Experience Economy**
On 5 August 2026, in Kuala Lumpur, Malaysia, the Thai Travel Agents Association (TTAA), represented by Ms. Kanlayanee Assanee, President of TTAA, participated in the Roadshow to Malaysia 2026 to strengthen tourism cooperation between Thailand and Malaysia. The event aimed to foster stronger business networks, expand market opportunities, and promote high-quality tourism under the concepts of Visitor Economy, Experience Economy, and Two-Way Tourism. Representatives from Tourism Malaysia also attended the event.
The roadshow was organized by the Tourism Authority of Thailand (TAT) in collaboration with the Association of Thai Travel Agents (ATTA).
The opening ceremony was officiated by Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), together with Mr. Thanapol Cheewarattanaporn, President of the Association of Thai Travel Agents (ATTA). In their opening remarks, they emphasized the importance of strengthening tourism collaboration between Thailand and Malaysia to drive the sustainable growth of the regional tourism industry.
The event also featured a Business Matching session, providing Thai and Malaysian tourism operators with valuable opportunities to establish business partnerships, exchange ideas, and develop innovative tourism products and services. The initiative is expected to enhance bilateral cooperation, create greater business value, and further strengthen the competitiveness and sustainable growth of the tourism industries in both countries.
